SunTrust Banks, Inc., a leading U.S. retail and commercial bank, has appointed StrawberryFrog to manage its national marketing and advertising account.  

Based in New York, StrawberryFrog will lead SunTrust's strategic, creative work for the overall brand and line of business marketing. SunTrust's business segments include Consumer Banking and Private Wealth Management, Wholesale Banking and SunTrust Mortgage. The agency 22squared will continue to lead media planning, buying, analytics and social media support for the company.

"SunTrust is focused on Lighting the Way to Financial Well-Being and we sought an agency that has the creative vision to help us amplify this purpose and positively impact more clients," said Susan Somersille Johnson, corporate executive vice president and chief marketing officer of SunTrust. "With its outstanding creative work and history of success in supporting purpose-driven companies, StrawberryFrog is perfectly suited to help us build financial confidence among our clients and communities."

StrawberryFrog won the account following an agency review managed by the consulting firm JLB + Partners.  

Scott Goodson, CEO of StrawberryFrog, said: "It's an exciting time to begin working with SunTrust. The approach we presented is future facing and aligned with the compelling purpose and client-focused culture of SunTrust. We are setting out to help build the SunTrust brand while engaging people in a positive conversation about money and what matters to them."  

Founded in 1999 by Karin Drakenberg and Scott Goodson, the agency has helped to build some of the world's most iconic brands.  StrawberryFrog will begin working with SunTrust this month. Terms of the contract were not disclosed.