Founder and CEO, Nelson Santini today announces the official launch of Opteus, a new company that designs and develops smart, simple, affordable solutions that integrate natively within Salesforce.com CRM that empower sales professionals, even rookies, to immediately become more productive with less effort.

The goal at Opteus is to help B2B companies simplify both the workload and the workflow within their sales organization by streamlining the actions of each sales professional to a well-defined but highly-targeted set of best practices. This methodology allows sales teams to better manage pipelines, make more accurate forecasts, improve performance and enhance overall productivity.

Founder and CEO, Nelson Santini stated, "I launched Opteus to help companies, of all industries and sizes, better leverage their Salesforce CRM technology to increase top-line sales growth in a more efficient and more effective manner. We design and develop smart, simple, affordable solutions that are laser-focused on optimizing sales performance and pipeline management."

Santini continued, "We enable sales organizations to pivot away from poor performance and begin closer to the 80% point of their CRM ROI goals by quickly and efficiently modifying their CRM solution to drive their sales process. Our solution ensures that your sales team is doing the right thing at the right time, so you get more consistent and better results, with less work."