Broadstone Junction, a new luxury multifamily development in the heart of Historic Norcross, has now opened its permanent leasing office. The historic property, which was redeveloped from a suburban office park into a luxury apartment community, now offers unique Loft and Flat-style apartment homes with timeless, industrial elements. The crown-jewel of the property is the one-half-acre community park located in the center of Broadstone Junction, which is open to public use and offers open green space, covered dining / workspace and intimate gathering spaces. This is Alliance Residential Company’s fifth recent development in Atlanta this year, further instilling the company’s commitment to the Atlanta area.

“As suburban downtowns evolve and grow, there is an increased expectation for walkable, upscale multifamily communities that offer small-town charm with downtown convenience,” said Alliance Residential Company’s Southeast Managing Director, Todd Oglesby. “The property’s unique adaptation of an underutilized development further instills our commitment to sustainability and resulted in an authentic, one-of-a-kind project that residents will feel proud to call home.” 

Located at 500 Thrasher Street Northwest, the 12-acre site was previously the headquarters of WestRock, a national packaging company. Upon purchasing the property in 2018, Alliance Residential Company restored and converted two existing office buildings into multifamily use while adding two new multifamily buildings and onsite parking garage. Designed by Brock Hudgins Associates, Broadstone Junction consists of 90 adaptive reuse loft-style rental units and two new four-story buildings with 200 luxury apartment units ranging in size from 560 to 1,400 square feet. Sustainably designed and built, Broadstone Junction received the National Green Building Standard (NGBS) Green Certification in recognition of high performance in six key areas: site design, resource efficiency, water efficiency, energy efficiency, indoor environmental quality, and building operation and maintenance. 

Each Loft and Flat-style apartment home features soaring windows and ceilings; warm wood plank-style or polished concrete flooring; farmhouse-inspired cabinetry; state-of-the-art appliances; luxury quartz countertops; and custom pendant lighting. Select units include custom entryway mud benches; classic brick accent walls; exposed concrete ceilings; and direct access to the parking deck. 

Luxuries at Broadstone Junction exist inside and outside. Residents can unwind and recharge at the resort-style saltwater pool featuring in-pool fountains and an expansive sun shelf; outdoor fire tables; and top-of-the-line grilling stations. Or, take your furry friend for social hour at the pet park while admiring the new one-half-acre community park. Venture inside to the private clubroom featuring a catering kitchen, on-site brewed coffee and entertainment center; private mezzanine library; Maker Space that offers creative space in which residents may paint, draw and craft; private offices; conference rooms; and work areas. Other amenities at the community include a dedicated fitness building featuring best-in-class cardio equipment, free weights, tire-flip and yoga room; bike storage; dog spa; second floor amenity balcony; and 24/7 package concierge.

Just two blocks south of downtown Historic Norcross, Broadstone Junction is immersed in a charming historic district filled with popular restaurants, shops, galleries and more. The project delivers the highest quality apartment units to date, benefitting from the nearby downtown experience and providing residents with a dense, walkable environment. 

For more information, visit www.broadstonejunction.com/ and follow Broadstone Junction on Facebook and Instagram.