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Salt Life Reaching New Consumers with Additional Stores

Staff Report

Wednesday, August 5th, 2020

Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, today announced new retail stores for its popular Salt Life brand.  Starting in early August, Salt Life will open a series of “pop-up” stores in Florida, Georgia, and South Carolina that are in addition to two permanent stores scheduled to open this fall.

On August 2, 2020, stores launched in Pooler, Georgia near Savannah, and in Woodstock, Georgia near Atlanta.  In mid-August, an additional pop-up store will open in Myrtle Beach, South Carolina. Salt Life will also add two more permanent stores in Estero and Palm Beach Gardens, Florida in September and October, respectively.

Salt Life President, Jeff Stillwell, commented, “During these uncertain times, our customers have proven that they truly appreciate living the Salt Life. Without their enthusiasm for the brand, we wouldn’t be able to make this exciting announcement about our continued growth.  With the new “pop-up” stores launching this month and our scheduled branded retail stores set to launch in coming months, we are excited to bring consumers more of our top-quality apparel, performance wear, high-definition optics, and many unique and fun accessories.  We hope our consumers enjoy their life on the water, by the water, or in that Salt Life state of mind.”

New retail locations:

Savannah “Pop Up” – Opened August 2:
200 Tanager Outlet Blvd
Suite 769
Pooler (Savannah), GA 31322

Atlanta “Pop UP” – Opened August 2:
915 Ridge Walk Pkwy
Suite D445
Woodstock, GA 30188

Myrtle Beach “Pop Up” – Opening mid-August:
10835 Kings Road
Suite 720
Myrtle Beach, SC 29572

Estero – Opening in September:
10801 Corkscrew Rd.
Suite 164
Estero, FL 33928

Palm Beach Gardens – Opening in October:
3101 PBG Blvd.
Suite P-237
Palm Beach Gardens, FL 33410