Crisis Communications and Economic Fallout Have Changed Marketers' Role
Wednesday, September 30th, 2020
In March, when restaurants shut down their dining rooms and Americans went into lockdown, the interconnectedness of the restaurant supply chain quickly became apparent. The pandemic brought massive disruption, not only to restaurant operators and 15.6 million food service workers in the U.S., but also to farmers and food purveyors; beverage makers, importers, sellers and distributors; janitorial and linen companies; and numerous other support services.
Almost seven months into the pandemic, restaurants — and the network of businesses built around them — still are feeling the effects. According to a survey released in late September by the National Restaurant Association, nearly one in six restaurants is closed, either permanently or long-term, and nearly 3 million employees are out of work.
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