Peach Bowl, Inc. has teamed up with Prolific 1, naming them the official Ticket Resale Partner of the Chick-fil-A Peach Bowl for the next three seasons.

Through this partnership, Prolific 1 will provide benefits to both consumer and business channels by offering fans a trusted buying experience, as well as delivering benefits to the Peach Bowl, Inc. ticketing department that include increased event awareness, inventory management and real-time sales data. 

“The Chick-fil-A Peach Bowl has a tremendous reputation and is widely regarded as one of the premier college football bowl games,” said Michael Garvie, CRO of Prolific 1. “We can’t wait to bring our wealth of experience and next-level insight to this partnership and continue their success.”

Prolific 1 will be integrated into the Chick-fil-A Peach Bowl ticketing ecosystem to ensure a seamless transition, prior to tickets going on-sale this year.

“We’re excited to welcome Prolific 1 to our team as our official resale partner,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “We look forward to working with a leader in the ticket distribution industry to continue our longstanding tradition of sold-out Chick-fil-A Peach Bowl games here in the Capital of College Football.”

The Chick-fil-A Peach Bowl has sold out 21 of its last 23 games, and just set a new attendance record of 78,347 for last year’s College Football Playoff Semifinal contest between No. 4 Oklahoma and No. 1 LSU.

Since its inaugural game in 1968, the Chick-fil-A Peach Bowl has attracted more than 3.1 million fans to Atlanta, with an average of 71,807 fans attending the game since 2000.

This season’s Chick-fil-A Peach Bowl is set for New Year’s Day at noon ET in Mercedes-Benz Stadium and will feature top-ranked teams as determined by the College Football Playoff selection committee.