BRAVE Public Relations announced today the promotion of Shaye Gulotta to Senior Account Executive. A valued member of the agency’s team since 2019, Gulotta is responsible for leading media outreach, securing national, regional and local editorial opportunities, creating social media content, driving influencer partnerships and implementing crisis communications initiatives for brands such as Simon Property Group, Pike Nurseries, Aurora Theatre, PGA TOUR – TOUR Championship, The Battery Atlanta and the National Pediatric Cancer Foundation. In this new role, she will be responsible for planning and executing account strategy, as well as directing partnership marketing programs to gain exposure and build brand awareness for the agency’s clients.  

“Shaye has always approached her work with a contagious, can-do attitude,” said Kristin Cowart, founder and CEO of BRAVE PR. “She consistently leverages the news cycle, building strong relationships with media to drive momentum and garner impressive results for her clients. This is well-deserved recognition for her hard work.”

During her time at BRAVE PR, Gulotta has successfully executed lifestyle-focused public relations campaigns such as the national fundraising initiative “Brewing Funds the Cure” for the National Pediatric Cancer Foundation; regional pitching programs and national leadership profiles for Thrive Senior Living; new concept announcements and openings for The Battery Atlanta; seasonal news trends for Pike Nurseries; and ongoing construction stories for the Lawrenceville Performing Arts Center – the soon-to-be expanded home of Aurora Theatre.

Gulotta has also spearheaded grand openings for Atlanta-area Chicken Salad Chick restaurants, as well as the first-to-market Sugar Factory located in Midtown – in addition to navigating the pandemic narrative with strategic and relevant messaging for her clients.