Alliance Residential Company, one of the largest multifamily developers in the nation, has closed on the acquisition of 74.92 acres located at 575 Concord Road in Jefferson, Georgia for the development of Prose Concord. This is Alliance Residential Company’s first launch of Prose in the Southeast, the company’s new housing brand that connects the growing employee base with fresh and attainable homes in desirable suburban communities. Construction begins on the multifamily community this year and Prose Concord is expected to welcome residents in March 2022.

“The City of Jefferson has done a great job of attracting large companies, resulting in increased job opportunities, yet this growing employee base quickly overwhelmed the amount of available rental housing in the area,” said Alliance Residential Company Managing Director Noah Randall. “Prose Concord will address the rapidly increasing demand for new suburban housing by offering a fresh, clean alternative that is priced competitively, professionally managed and offers refined amenities. Centrally located, residents of Prose Concord will be in the midst of the growing job corridor northeast of Atlanta, allowing them to easily navigate between where they work and live.”

Designed by architect Hensley Lamkin Rachel, Inc., Prose Concord will consist of 300 one- and two-bedroom apartment units averaging 1,008 square feet. Units will feature stainless steel appliances, wood plank-style flooring, walk-in closets, ample storage and dining-sized kitchen islands to offer flexible living spaces. Community amenities will include a fitness center, co-working spaces, spacious pet park and 24/7 package concierge, among others.

Prose Concord is strategically located to serve the rapidly expanding I-85N jobs corridor northeast of Atlanta. Over the past few years, 18 million square feet of industrial warehouse and distribution space has been delivered within a five-mile radius of the site. Another four million square feet of industrial space is currently under development. Recently, Amazon and Walmart leased an additional 800,000 and one million square feet of space, respectively, within a few miles of Prose Concord.

This is Alliance Residential Company’s sixth recent project in Atlanta. In August 2020, the company welcomed residents to Broadstone Junction in Norcross and Broadstone Sugar Hill in growing downtown Sugar Hill, and also closed on the acquisition of land in Atlanta’s Pratt Pullman District for the development of Broadstone Pullman. In June 2020, Alliance closed on the acquisition of 12 acres located at 2167 Bolton Drive NW for the development of Broadstone Upper Westside. In January 2020, The Irby welcomed residents to its 277 apartment units in Buckhead. Lastly, Alliance will soon welcome residents to Broadstone Summerhill, a luxury multifamily development located in the heart of the Summerhill neighborhood.