Bellyard, a Tribute Portfolio Hotel, today announced that BRAVE Public Relations has been selected as its strategic partner to handle media outreach and brand awareness campaigns for the much-anticipated Atlanta property. The agency will execute comprehensive communications efforts around the hotel’s grand opening, guest packages, events and culinary programs. BRAVE PR will also drive awareness around the hotel’s modern cocktail bar and lounge, Drawbar, in addition to upcoming community events and partnerships. 

BRAVE PR’s campaign for the development kicks off as the hotel prepares for its West Midtown grand opening this spring. The boutique hospitality destination will be known for offering an innovative and inspiring environment for nomads and kindred spirits to stay, work, nourish, lounge and connect in Atlanta.

“BRAVE Public Relations is recognized for its extensive knowledge, experience and dedication within the hospitality industry,” said Bellyard Director of Sales and Marketing Tara Warshaw. “We look forward to leveraging their expertise and relationships to begin telling our brand’s story among locals and visitors to the area.”

Located at The Interlock in West Midtown, Bellyard offers travelers 161 urban yet elegant guestrooms and suites integrated with state-of-the-art technology, lavish rooftop pool and bar, 24-hour fitness center and a deluxe bar and lounge with craft cocktails and American fare. The property will be located alongside a variety of upscale shopping, dining and entertainment options. BRAVE PR has deep roots in West Midtown, partnering with brands in the area including Framebridge and Room & Board. The agency will work to elevate Bellyard’s connections with key players in the West Midtown community.

Bellyard is managed by Pivot, the lifestyle operating vertical of Davidson Hospitality Group, and owned by Three P Partners.