Global law firm Greenberg Traurig, LLP’s Atlanta Trademark and Brand Management Group has been elevated to the gold band by the World Trademark Review (WTR) in the 11th edition of the WTR 1000.

According to WTR, gold, silver, and bronze bands reflect the reputations of teams and professionals relative to their peers in the field. Firms in the gold band are those that attract the most positive comments from sources.

The publication praises Greenberg Traurig for “[maintaining] one of the best-resourced, farthest-reaching international brands practices going. Its lawyers demonstrate a deep understanding of pure trademark law, but add value thanks to expertise in ancillary areas such as advertising, IP valuation, domain names and social media; their well-rounded service is further enhanced by an appreciation of clients’ commercial objectives and risk profiles.”

“WTR is one of the most respected publications in the trademark world,” said Bobby Rosenbloum, Chairman of the firm's Global Entertainment & Media Practice. “Elevating our team to WTR 1000 gold band is a great honor that recognizes our team’s strategic thinking, excellent work, and creative approach to this complex area of law.”

“Trademark law has become increasingly important as many of our clients turn to us to help them establish strong brand identities, while protecting and enforcing their trademark portfolios,” said Theodore I. Blum, managing shareholder of the Atlanta office. “GT is fortunate to have one of the top trademark groups in Georgia and some of the best trademark attorneys at the forefront of their practices leading the way in trademark law.”

In addition to Georgia, Greenberg Traurig was ranked by WTR 1000 nationally in the United States and regionally in California, Illinois, Minnesota, Nevada, New Jersey, and New York. In addition to receiving firmwide rankings, 21 attorneys in the firm’s Trademark and Brand Management Group were recognized for their trademark legal practice. Based on 70 key markets worldwide, the WTR 1000 highlights what it considers to be the top law firms and attorneys in the trademark field.

According to its website, the WTR 1000 is published by World Trademark Review, the world’s only independent multimedia publication dedicated exclusively to reporting on trademark issues. It comprises in-depth jurisdiction-specific chapters that analyze the local market in both contentious and non-contentious spheres to assist trademark professionals in their search for such expertise. This editorial has been compiled after extensive research and interviews with hundreds of lawyers, attorneys, and their clients.