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Rollins Financial to Join Focus as a Partner Firm, Expanding Focus' Presence in the Southeast

Wednesday, March 3rd, 2021

Focus Financial Partners Inc. (NASDAQ:FOCS) ("Focus"), a leading partnership of independent, fiduciary wealth management firms, announced today that Rollins Financial, Inc. ("Rollins Financial"), a registered investment adviser headquartered in Atlanta, Georgia has entered into an agreement to join the Focus partnership. The transaction is expected to close in the second quarter of 2021, subject to customary closing conditions.

Founded in 1990 by Joe Rollins, Rollins Financial utilizes a comprehensive, highly client-centric service model to provide financial planning, tax planning and investment management services to high net worth clients primarily across the Southeast.

"When I founded Rollins Financial in 1990, the investment advisory business seemed a natural complement to my existing tax and accounting practice, said Joe Rollins, Founder and CEO of Rollins Financial, "I wanted to build a firm dedicated to independent and transparent investment advice. When considering a strategic partner, Focus was a great fit because they personify these same values of independence and transparency."

"With the help of my colleagues, Robby Schultz, Eddie Wilcox, and Danielle Van Lear, we have been fortunate to experience significant growth in our business over the past several years. Importantly, this partnership with Focus will provide resources and expertise essential to maintain the high level of professional service for our clients that we have been providing over the past 30 years. We are excited about this evolution and are confident partnering with Focus will allow Rollins Financial to endure for decades to come."

"We are thrilled that Rollins Financial will be joining Focus as our third new partner firm this year," said Rudy Adolf, Founder, CEO and Chairman of Focus. "Rollins Financial built an enviable track record of growth and client service that position them to capitalize on the substantial forward growth opportunity.