The Rich Foundation has awarded Second Helpings Atlanta (SHA) $50,000 to continue reducing hunger and food waste in the metro Atlanta area.  So far in 2021, SHA has rescued 1.3 million pounds of healthy, nutritious, surplus food to provide over one million meals to those in need.   

"This generous donation will help us continue to drive out hunger in metro Atlanta,” said Andrea Jaron, executive director of Second Helpings Atlanta. “We rely on our community to help us tackle the very real and debilitating issue of food insecurity every day.” 

Over the past year, SHA has seen a significant surge in need as more and more Atlanta families experience food insecurity in response to the pandemic. With a community of over 200 volunteers, SHA serves as the link between food donors and partner agencies who feed the hungry on a daily basis. 

The Rich Foundation is a private foundation whose purpose is to benefit non-profit organizations in the fields of arts, civic, education, health, environment and social welfare in the metropolitan Atlanta area. Established in 1943, the foundation was created to distribute a share of the profits of Rich’s, Inc., the Atlanta department store. Through the years, the foundation has been a major supporter of Atlanta’s charitable and educational life.