Atlanta Hawks’ Trae Young Look-alike Inspires Donation of 136K Diapers to Helping Mamas
Wednesday, July 14th, 2021
Helping Mamas, Georgia’s only baby supply bank, received a donation of more than 130,000 diapers from Hello Bello and Walmart after a funny tweet about Atlanta Hawks player, Trae Young went viral. A fan noticed the photogenic baby look-alike on a box of Hello Bello diapers and tweeted "Why tf Trae Young got a diaper endorsement deal?" With over 100,000 likes and nearly 12,000 retweets, even the basketball star got into the Twitter action, renaming the boy “Trae Younger”. During Game 6 of the Eastern Conference Finals on Friday, Hello Bello and Walmart teamed up to donate 2,000 of their award-winning diapers to Helping Mamas for every point Young scored.
“Diaper need impacts more families than ever before” said Erica Buxton, Hello Bello President. “We've always been committed to giving back and were excited to find a new partner in Helping Mamas to support parents across Atlanta.”
