Generation Z, the iGeneration, Post-Millennials, Zoomers … known by a variety of names, the generation following Millennials is now reaching adulthood, settling down and already making an impact. Currently aged 15 to 24, Gen Zers have an estimated purchasing power of more than $140 billion — which is only going to increase as more of the 67 million Zoomers enter the job market.

However, the effects of Generation Z growing up and settling down will likely be distributed unevenly across the country. That’s because an up-and-coming generation of Gen Z college students and young professionals will be looking to start building a life in the metros that best suit their needs.

So, to determine which areas are hotspots for Gen Zers — and which might be best for them in the coming years — we ranked the 50 biggest U.S. metros based on the following indicators:

• Total Gen Z population

• Percentage of Gen Zers of the metro’s total population

• Number of colleges in the metro

• Average internet speed

• Unemployment rate

• Availability of entertainment options based on total Gen Z population divided by the number of entertainment venues (sports fields and arenas; bars; restaurants; museums, etc.)

• Regional price parity (RPP), with 100 representing the national average

• Average personal income per capita

Atlanta is #6 in the top 10, doing well in metrics like regional price parity, which is bellow the national average, low unemployment rate, and percentages of Gen Zers. 

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