SeatonHill Partners LP, the nation’s fastest-growing strategic CFO services firm, is pleased to announce that Ken Hoogs has joined as a Partner in the firm's new Atlanta office. 

Over his 25-year career, Hoogs has performed as CFO, with a track record of success in financial planning, treasury, and operations.  He is a GAAP expert, experienced in money-center banking reporting and FP&A, of diversified financial and technology firms, at both public and private companies, US and international. 

"Ken’s extensive background with money-center operations and investment banking, coupled with his proven track record providing highly strategic next level planning and FinTech guidance will be a crucial asset for the firm’s rapidly expanding client base,” said John Ball, co-founder and CEO of SeatonHill.

As a Big-4 consultant and in treasurer roles, he developed and implemented risk management systems and controls, accounting procedures, hedging models, portfolio management systems and corporate reporting across all business lines and in investment firms for all investment asset classes.  

Hoogs is known in finance and strategy as a Next Level Planner at innovative companies of all sizes, and a FinTech and payments corporate leader, who has led successful digital transformations in complex industries, totaling over $10 billion in revenues combined. 

He is a proven, effective leader and deal negotiator, who has hired teams in all areas, and has managed the business development efforts for corporate M&A, private equity, and venture capital portfolio companies.  As a buy-side advisor and finance executive for high-net-worth owned companies, Hoogs completed ten corporate leadership and ownership roles, and conducted hundreds of short-term engagements with both large and small firms to obtain growth capital or achieve successful exits. He earned an MBA in Finance and International Business from Columbia Business School.

“It is an honor and pleasure to join the SeatonHill Partners team, which represents the NextGen aggressive CFO leaders for the middle market,” said Hoogs. “Today's environment presents our clients with a multitude of corporate M&A growth opportunities and capital choices. These choices often confront our clients with complex decisions involving financial management systems, new asset classes, treasury market volatility, investment cycle shifts, product-line cost challenges, and ecommerce and payments migration.  In all these areas and more, I look forward to guiding our clients with the right strategies to achieve long term success.”