Peach Bowl, Inc. today announced it will bring new and unique fan engagement opportunities through a mobile web-based fan engagement and rewards platform to fans of the Chick-fil-A Kickoff Games and Chick-fil-A Peach Bowl.

 

The Versus Systems platform is the first of its kind to offer the opportunity to play for prizes in the college space, allowing fans to engage with Peach Bowl, Inc. events in a variety of ways using their mobile device before, during, and after the games. The platform is set to launch Thursday, Aug. 5 and will remain live through the two opening Chick-fil-A Kickoff Games over Labor Day weekend. A Chick-fil-A Peach Bowl platform will be available on demand in advance of bowl season.

 

Fans can engage with exclusive content, including trivia, arcade games, polls, exclusive photo and video content, fan competitions and even interact during the Chick-fil-A Kickoff Games in real time. Continually updating leaderboards will track fan progress through the experiences and award points for participation to win prizes.

 

“We have upgraded our fan experience and reached a new level of fan engagement,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “This partnership with L5 and Versus Systems makes us the first college event to offer fans a second screen experience that will totally immerse them in the action on their device and on the field.”

 

To play, fans scan a provided QR code, or they can click links featured in the official Peach Bowl App or in Peach Bowl, Inc. social channels, or visit KickoffFanPlay.com to access the Versus Systems platform from any mobile device. Users can then engage in a variety of content and start earning rewards. Themed content will refresh and change prior to, during, and after the Chick-fil-A Kickoff Games and Chick-fil-A Peach Bowl.

 

The Versus Systems platform has rolled out similar projects with teams in leagues such as the NFL, NHL and NBA, and is a proven concept with millions of fans.

 

“This is a win-win opportunity for fans and brands to come together in a fun and unique way,” said Deana Dalonzo, president of L5 Innovations. “We’re excited to be able to connect two industry leaders like Peach Bowl, Inc. and Versus Systems to heighten fan engagement.”

 

“Versus is proud to announce our partnership to bring fan engagement and rewards to college football fans,” said Matthew Pierce, CEO of Versus Systems. “We look forward to working with Peach Bowl, Inc. and their partners to bring real-world rewards to fans at college football’s most exciting live events whether the fans are at the stadium, tailgating outside, at home, or anywhere they’re watching the game and supporting their team.”

 

Engaging content is available now for fans wanting to take their experience to the next level in anticipation of the 2021 Chick-fil-A Kickoff Games featuring Alabama vs. Miami on Sept. 4, and Louisville vs. Ole Miss Sept. 6. The Chick-fil-A Peach Bowl is set for Dec. 30 and will match top-ranked teams from around the country as assigned by the College Football Playoff selection committee.