Seven88 West Midtown Awarded Five OBIEs for Model Home Design, Marketing Efforts

Monday, November 1st, 2021

Seven88 West Midtown was recognized at the 41st annual OBIE Awards with three Gold and two Silver OBIEs for its floor plan and model home design, as well as its marketing efforts. The OBIE Awards, presented by the Atlanta Sales and Marketing Council on behalf of the Greater Atlanta Home Builders Association, recognize outstanding achievements within the homebuilding industry and serve as the premier awards given in the Atlanta new home construction industry.

“We are proud to be recognized for our outstanding condo homes and marketing efforts for Seven88 West Midtown,” McKinley Homes VP of Marketing and Sales Don Gale said. “We’ve had a fantastic year of traffic and sales, and we’re honored to be recognized for the marketing efforts and beautiful model homes that are a big part of making this project so successful.”

Seven88 West Midtown received two Gold and one Silver OBIE Awards in the model merchandising categories.

The Gold award for Best Interior Merchandising – Attached Model ($400,000 to $499,999) went to Seven88’s A5 floor plan, which is showcased in Unit 213. Designed for the needs of those with an active lifestyle, this unit has an open living and kitchen layout. This model focuses on the ability to have live, work, and play zones all within a spacious 1,000 square feet. Natural wood and neutral earth tones layered with organic textures and a mix of metals embody the playful and stylish nature of a young professional living in the heart of Atlanta. A dedicated home office and ample space for daily yoga create ease for transitioning from work to play.

Unit 214, which showcases the B3 plan, was awarded the Gold for Best Interior Merchandising – Attached Model ($600,000 to $699,999). The B3 is a 1,394-square-foot condo with two bedrooms and two-and-a-half baths. The design team chose a masculine theme for this home, focusing on photography and sports. Custom photography prints highlight the residence’s proximity to Atlanta’s metropolitan sports scene, while concrete textures softened by warm cognac leathers invigorate the sense with a casual undertone. One bedroom has been set up as a playful and inviting space for kids, while still maintaining a cool and fresh vibe.

Finally, the C2 plan received the Silver OBIE for Best Interior Merchandising – Attached Model ($800,000 and above). Showcased in Unit 215, the C2 plan includes 1,930 square feet of living space with three bedrooms and three bathrooms. Offering a single-family feel thanks to the spaciousness of this condo, this model highlights an interest in design and fashion through the elegant and timelessly styled furnishings accented by an extensive modern and contemporary artwork collection. A combination of fresh transitional pieces and family heirlooms installed in a neutral and sophisticated setting only enhance the stunning city views also reflected on a wall of mirrors in the open dining space. An expanded kitchen island allows owners to entertain guests in their sumptuous new residence. Expansive bedrooms with floor-to-ceiling windows make this home a dream come true.

Seven88 West Midtown also received a Silver OBIE in the Best Building Design – Attached Model ($600,000 to $699,999) category for the B1-B plan. This home plan offers large bedrooms and bathrooms that are rare in the condo market. Visitors are greeted with floor-to-ceiling glass windows that let in an ample amount of light. The large freestanding island and modern European-style cabinets catch the eye, as does the quartz waterfall countertops. The spacious owner’s suite with a walk-in closet gives you the feel of a single-family home. After the grand opening in which home shoppers were able to view the models, three units were sold the same weekend.

Finally, Seven88 West Midtown received a Gold OBIE for the Best Flyer/Mailer. The winning collateral was the self-guided tour card created to offer a safe and interactive tour experience during the pandemic.

The 22-story glass and concrete residential high-rise building features bold, contemporary architecture with 279 residences and penthouses offering sweeping skyline views with floor-to-ceiling windows.Residences offer the choice of 20 well-designed floor plans with studio, one-, two- and three-bedroom options, as well as penthouses. Priced from the mid-$300,000s to $1 million+, homes are airy and filled with natural light while offering far-reaching, dramatic city views thanks to a superb location and uninterrupted glass curtain wall.

Controlled access parking, bike storage, package lockers and a concierge mean that residents can focus on living life and leave the details to the team at Seven88. In addition, Seven88 West Midtown will feature 9,000-square-feet of ground-level, curated retail, restaurant and entertainment space.

For more information on Seven88 West Midtown, visit