As word spreads about The Edge Agency, its strategic omnichannel marketing approach and gifted crew, the women-owned and operated branding firm has experienced the explosive expansion of its client base and 60% year-over-year increase in profits. In response, The Edge Agency has more than tripled its bench of branding talent and moved its headquarters to a historic office on Main Street, steps from Downtown Buford. Launched in 2017 by Alex Radford and Lauren Tatum, the agency is projected to achieve 7 figures in revenue annually – just five years after they opened their doors. To celebrate, Radford, Tatum and their team will play host to a pop-in Grand Opening event Friday, February 14 at their new HQ – located at 554 W. Main Street Suite 1400. Following a ribbon cutting ceremony with the Gwinnett Chamber, guests will enjoy tapas, champagne, “red carpet” photos, chances to meet the team and more. On the heels of its Grand Opening, the company will soon debut a new website complete with a rebranded look and messaging to stay in step with the skyrocketing growth of its client roster of entrepreneurs, start-ups, existing small businesses and established brands. 

“We’re excited to have a place of our own that is a better reflection of who we are – offering plenty of space to collaborate and create with room to grow,” said agency co-founder and CMO, Alex Radford. “The first thing we did on day one at the office with our team was pray over the space. We prayed over every person that would walk through the doors, over every team member and client. We asked for favor and thanked God for bringing us this far. We prayed that our skills would be sharpened here, employees would find this to be a safe space, friendships would blossom and that it would be a place of calm. We prayed that clients would be maintained over time and that we continue to bring value to our team and clients in deeper and deeper ways as our business continues to grow!”

The branding agency’s new office features private offices, an open environment for team collaboration, conference room with flat screen for virtual client meetings and digital presentations, space to host small events and a stylish ambiance with coffee bar to keep the team productive and energized. With clients all over Georgia – and quickly expanding throughout the U.S., Radford and Tatum believe Buford is the ideal centralized location for The Edge Agency. Team members live, work or play in Gwinnett so the agency’s owners believe Buford feels like “home.” As the firm’s focus expands beyond the Peach State’s borders, the creative team feels certain a newly rebranded website is also in order and looks forward to its launch by Spring 2022.

“Alex and I are so proud of the growth and caliber of our team,” said Lauren Tatum, The Edge Agency co-founder and COO. “We have intentionally curated some of the most talented graphic designers, account executives, videographers, photographers, content developers and elite experience contractors Atlanta has to offer. In addition to the talent that lies within, there’s an exciting energy emanating throughout our new workspace – one that comes through in our interactions with clients and fuels every omnichannel campaign we design. Not only does it invigorate our team, but it’s also ever-present during branding and brainstorming sessions with clients when we take deep dives into the DNA of their companies. We can’t wait to introduce our team and share that same exciting energy with everyone during our Grand Opening Event!” 

For companies seeking a creative partner to establish their brand, design an omnichannel rebrand or expand their current marketing strategies, The Edge Agency offers a free consultation. To learn more about the branding firm, Radford and Tatum invite both current and prospective new clients to attend their pop-in Grand Opening on February 14 from 2-5 p.m. For those unable to attend, they are encouraged to visit the website at www.theedgeagency.net for more information about The Edge Agency, its capabilities and all the ways it helps businesses Brand Boldly.