New Rum Bar Concept Coming to Atlanta Dairies
Tuesday, February 8th, 2022
Paces Properties is pleased to share news of the newest tenant to join its Memorial Drive Atlanta Dairies redevelopment, El Malo. Anticipated to open in Q4 of 2022, El Malo is the brainchild of restaurateur Omar Ferrer (Supremo Taco, Pollo Supremo) and beverage director Gabe Bowen (formerly of Umi Sushi and Restaurant Eugene).
“We are happy to have El Malo join the Atlanta Dairies lineup,” said David Cochran, President and CEO of Paces Properties. “The innovative concept will be unlike any other experience in Atlanta, and it will be the perfect drinks-driven, nightlife accompaniment to our growing roster of retailers, restaurants, and of course, The Eastern.”
Discover more about El Malo below.
El Malo
Concept:
The new destination for music and cocktails, El Malo is a rum bar rooted in deep reverence for the history and culture surrounding sugar cane/agave-based spirits.
Vision:
Long absent on the Memorial strip, El Malo fills the void for post-dinner drinks in a sumptuously secluded environment – a refuge for the jewels of nightlife to fluoresce.
Stats Size:
5,444 SF Bar
Location:
Set in the interior of the property and adjacent to Atlanta Dairies retail shops.
The buildout for El Malo, which translates to “The Bad Guy,” will be led by Square Feet Studio. Guests can expect a versatile and stimulating interior complimented by an “express” window on the patio that will focus on frozen and bottled options to be enjoyed in The Yard of Atlanta Dairies.
El Malo joins seven additional tenants that are already open including City Champion, Dairies Coffeehouse and Cold Brew Bar, Paradiso Plant Shop, Proper Wax, Three Taverns Imaginarium, Wonderkid, YOUNG BLOOD, and The Eastern music venue, which most recently debuted with a fall opening last year.
Tapped by Paces Properties, retail leasing team JLL is set to bring additional retail and entertainment offerings to the BeltLine-adjacent historic adaptive reuse project. For leasing opportunities, contact JLL’s Coleman Morris at [email protected].


