RAM Partners, an award-winning full-service real estate management company, today announced new brand positioning, including a new vision — “Built by Passion. Powered by People” — and a new corporate website. The positioning reinforces the company’s commitment to the three pillars of People, Approach and Partnership.

“RAM Partners has been committed to providing the highest quality experience for our clients and the residents who live in their communities since 1989. We are one of the largest apartment managers in the country and have won countless accolades, but we feel like we are one of those “best-kept secrets” companies. We want this brand refresh and our new website to introduce our people, our culture and our values to a wider audience,” said Bill Leseman, Chairman/ President, RAM Partners. 

RAM Partners has built its devotion to transforming properties into welcoming, vibrant and thriving communities on three fundamental pillars:  

• People — an experienced team that is highly trained, supported, motivated and empowered to do their best work. 

• Approach — a vested interest in the communities they manage as if they were their own and the residents that call them home. 

• Partnership — working with their clients to offer residents an exceptional living experience. 

RAM Partners also unveiled a reimagined and re-designed website to better tell the stories of its people and its successful partnerships. This new website offers an updated community search tool, live social feeds and a reimagined approach to providing information to the three groups of people we serve — clients, employees and residents.  

Bevan White, RAM’s Director of Marketing, said: “RAM Partners has an excellent reputation in the multifamily industry and with developers and builders, financial institutions, private investors and insurance companies. This rebrand gives us the tools to elevate our partner communities and position RAM Partners for the next phase of our growth.” 

Formed in 1989, RAM Partners earned second place on J Turner Research’s coveted “Top Ten of the NMHC (National Multi-Family Housing Council) Top 50 Managers” for 2021. RAM also had the highest percentage of communities in the research firm’s Elite 1% — the top 1% of the nation’s apartment communities for online reputation. In March, RAM earned the top spot in Chatmeter’s Top Ten Multi-Family Brands for Online Reputation.