International fashion and leisure department store, YOYOSO, will open its first location in Atlanta at the premier intown mixed-use destination Atlantic Station. Located at 260 18th St. NW, the 8,244-square-foot space will include both men and women’s apparel at affordable prices from over 600 suppliers across the globe. YOYOSO is set to open its doors this fall.

“YOYOSO is a fashion-forward brand that complements Atlantic Station’s vibrant and diverse tenant mix,” said Phil Purdom, director of Southeast retail real estate for Hines. “The store’s broad range of apparel and merchandise offered at attainable prices will provide our guests more options to shop on property. We look forward to welcoming YOYOSO to the heart of Atlanta this fall.”

YOYOSO, which stands for “Yes, Optimal, Young, Only, Sweet and Optimistic,” was founded in 2014 by Huan MA in China and opened its first location in the U.S in 2019 with a Miami Beach storefront. The fashion enterprise has since expanded to over 1,000 locations across 36 countries and over 380 cities. YOYOSO offers more than 5,000 types of products, with over 300 options introduced every month. The Atlantic Station location will be open seven days a week, with grand opening plans to be announced soon. 

“We are thrilled to expand our brand across the U.S. and now into the Atlanta market,” said Jeremy Revah, President of YOYOSO USA.  “Atlantic Station presents a unique opportunity to reach a diverse community in a central location and we are delighted to bring our contemporary fashion and products to Atlanta.”

YOYOSO is the latest retailer to join Atlantic Station’s tenant mix. The mixed-use destination recently welcomed Derek Automotive, an electric vehicle company, to the property, with plans to celebrate the openings of Rosé Bistro and Champagne Bar and Atlanta Breakfast Club later this year. To learn more about Atlantic Station, please visit AtlanticStation.com and engage with Atlantic Station on Twitter, Instagram and Facebook.