Luvu Brands, Inc., a designer, manufacturer, and marketer of a portfolio of consumer lifestyle brands, announced today the appointment of Alexander Sannikov as Chief Financial Officer, effective April 29, 2022. To help ensure a smooth transition, Mr. Sannikov who started with the Company on April 11, 2022 has worked closely with the company’s current CFO Ronald Scott, who will remain in an advisory capacity until April 29, 2022.

Mr. Sannikov, age 40, comes to Luvu Brands with significant financial executive experience in manufacturing, and mergers and acquisitions. Most recently he was the Finance Director at Weather Group, Atlanta, Georgia, a position he held since May 2021. Mr. Sannikovhas over 20 years of experience in finance leadership, including his work as Director of Finance at AMES Taping Tools, Vice President of Finance at FiberLight, and various leadership roles at Cox Communications. Mr. Sannikov, a resident of metro Atlanta, holds a Master of Business Administration in Finance and a Bachelor of Business Administration in Finance from Georgia State University.

“Mr. Sannikov’s hire follows Luvu Brands strong financial performance in the first half of fiscal 2022. As a growth company with a dynamic Sales and Marketing team, we are excited for Alexander Sannikov to help drive the business in profitability and M&A opportunities, said Louis Friedman, Chairman and CEO, Luvu Brands, Inc. “Alexander’s success and experience as a Finance Director and his outstanding leadership qualities will be an invaluable addition to the team.”

Mr. Sannikov returns the sentiment, commenting, “I am extremely excited to join the Luvu Brands team. I believe the potential for growth and value creation is tremendous, given the smart and passionate people that I have already met in the Company, a strong brand portfolio, unique strengths, and a strong business model. I look forward to working with the team to execute the company’s priorities, accelerate growth, and enhance value for shareholders and all stakeholders.”

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