Retail and Supply Chain Leaders Say Ultrafast Delivery Is the Future of Last Mile
Friday, April 15th, 2022
Roadie, a crowdsourced delivery platform with the largest local same-day delivery network in the nation, has released the findings of a wide-ranging survey on the future of last-mile delivery. Roadie and research partner studioID surveyed more than 200 retail and supply chain leaders during Q1 2022 to better understand the changes that brands are making in the last mile, and what they look for in an ultrafast delivery provider.
The survey found that brands are responding to customer demand for faster delivery by enhancing their last-mile fulfillment options. Respondents’ views on ultrafast delivery revealed three key themes:
- Customers expect same-day delivery, and they’re willing to pay for it
- Same-day delivery generates an immediate, positive effect on sales
- Brands face challenges in implementing ultrafast last-mile delivery
“What came through clearly in the survey responses is that organizations know they need to offer same-day delivery because there’s a lot at stake,” said Valerie Metzker, head of partnerships and enterprise sales at Roadie. “When customers want something quickly, they’ll go with the provider that can get the order to them when they need it.”
“Once brands update their internal processes and technology, the right delivery partner can set them up to fulfill and deliver from stores and fulfillment centers quickly so they can give their customers what they want, need and expect,” Metzker added.
Customers expect same-day delivery, and they’re willing to pay for it
Half of the retail and supply chain leaders surveyed said they offer or would offer same-day delivery because customers expect and demand it. Nearly two-thirds (64%) said they believed more than 40% of shoppers would be willing to pay a higher price for products with a same-day delivery option. And 30% of respondents said they believed the majority of shoppers – 61% or more – would do so.
