States With the Most Professional Sports Franchises

Staff Report

Friday, April 1st, 2022

College basketball takes center stage on the sports calendar each March as the NCAA basketball tournament gets underway. The tournament brings a packed three weeks of high-pressure games as 68 teams compete for the college basketball crown. Along the way, millions of Americans fill out brackets, join office pools, and tune in to games as March Madness unfolds.

For most of the rest of the year, professional sports are more popular among U.S. sports fans. According to polling from Gallup, professional football is America’s most popular sport, with 62% of Americans identifying as fans, and professional baseball is close behind with 57%. And the two less popular major pro sports, basketball and hockey, have each trended upward significantly in popularity over the last two decades. Meanwhile, both college football and college basketball lag slightly behind their professional equivalents in popularity.

One caveat to this data is that sports fandom in the United States can be highly regionalized, with varying interest in different professional sports or in college athletics depending on location. The four major sports leagues—Major League Baseball, National Basketball Association, National Hockey League, and National Football League—together contain 124 franchises across the United States and Canada. But these professional franchises are concentrated in a relatively limited number of locations. Most of the markets where professional franchises set up shop have large populations, strong TV markets, and residents with disposable income to support ticket and merchandise sales. And many markets have been found to be well-suited for some sports but not others—like football in Jacksonville or basketball in Portland.

As a result, nearly half of all professional sports franchises are based in just seven U.S. states—and in particular, the seven with the most residents. California and New York not only have multiple metro areas that are able to support professional sports franchises but, in the cases of Los Angeles, the Bay Area, and New York City, also have metro regions large enough to sustain multiple franchises in the same sport. Among smaller states with professional sports, it is more common to have a lower number of sports or teams represented. Four states have only two professional teams and another four have only one.

Because of how professional sports franchises are concentrated, many states have no teams competing at the highest level of the four major sports. Just under half of states lack any professional franchise, with most of these being located in the South, the central U.S., and New England. In contrast, California leads the U.S. with 15 professional franchises spread across several major metros in the state: three in the NFL, three in the NHL, four in the NBA, and five in MLB. At the metro level, almost every major U.S. city has at least one sports franchise, and many have more than that. Twelve U.S. metro areas host at least one team from each of the four major sports, and another seven are home to at least three different professional sports.

Researchers at HotDog.com ranked U.S. and Canadian states and territories according to the total number of active, professional football, basketball, baseball, and hockey franchises operating in each location. The information was sourced directly from each league. In the analysis, franchises are attributed to the metro and state in which they are currently branded to be from. In the event of a tie, the location with the greater collective tenure of their active franchises was ranked higher.

Here is a summary of the data for Georgia:

  • Total number of professional sports franchises: 3

  • NFL franchises: Atlanta Falcons

  • NBA franchises: Atlanta Hawks

  • MLB franchises: Atlanta Braves

  • NHL franchises: N/A

For reference, here are the statistics for the entire United States:

  • Total number of professional sports franchises: 115

  • NFL franchises: 32 franchises

  • NBA franchises: 29 franchises

  • MLB franchises: 29 franchises

  • NHL franchises: 25 franchises

And here are the statistics for Canada:

  • Total number of professional sports franchises: 9

  • NFL franchises: 0 franchises

  • NBA franchises: Toronto Raptors

  • MLB franchises: Toronto Blue Jays

  • NHL franchises: 7 franchises

For more information, a detailed methodology, and complete results, you can find the original report on HotDog.com’s website: https://hotdog.com/blog/cities-sports-franchises/