Merit Financial Advisors, a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, today announced it has acquired Union Financial Advisors, LLC (“Union”). The firm, which has offices in Tulsa, Norman, and Perry, Oklahoma, will establish Merit’s presence in the region and increase acquired assets by $370 million.

Union specializes in providing financial planning services for small business owners, retirees, medical professionals and business executives. The firm has been an Independent Advisor Partner of Merit’s since January 2021 and will continue to leverage Merit’s back-office and operational support. Union is led by Steven Henderson, CPA, PFS, CFP®, CKA®, Douglas Morris, CFP®, and Stephen Regouby, CFP®. They will assume new roles at Merit and be joined by their team. Henderson and Morris will serve as Co-Regional Directors and Regouby will assume the role of Managing Partner.

“Merit has proven to be a wonderful partner for us over the past year. Our team is deeply rooted in Oklahoma, and we are delighted to plant Merit’s flag in our community,” said Henderson. “Formalizing our partnership is in the best interest of our clients and we are confident that Merit will help us achieve our growth aspirations,” said Morris.

“The Union team brings an incredible amount of financial planning and tax experience, and we are thrilled to formally welcome them to Merit Financial Advisors,” said Rick Kent, CEO, and Founder of Merit. “We know that Steven, Doug and Steve are well-positioned to cultivate our presence in Oklahoma.”

This is Merit’s sixth acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group (“WPCG”) and a group of strategic investors led by HGGC, leveraging its Aspire Holdings platform. Last month, Merit announced its acquisition of Tedstrom Wealth Advisors and I.M. Wealth Care, which added $381 million in acquired assets and established its presence in Denver, Colorado.

“The Union team is a fantastic addition to Merit, and is poised to lead the charge in Oklahoma,” said Rich Gill, Founding Partner of Wealth Partners Capital Group. “Merit’s explosive growth is without a doubt due to their company culture and operational expertise.”