Atlantic Station to Become World’s Most Expensive Car Park with Gumball 3000
Thursday, May 19th, 2022
Superstars come together to participate in the 22nd Annual Gumball 3000 Rally and raise money for the Gumball 3000 Foundation (non-profit) to support a variety of youth-based projects in low- income communities. Driving from Toronto to Miami in just 6 days - the spectacular entry grid of over 100 cars includes custom classics to futuristic hypercars!
Leading the charge is celebrity couple Maximillion Cooper (@MrGumball3000) founder and host of Gumball 3000 (@Gumball3000) and his Grammy-winning wife, US rapper Eve (@TheRealEve) driving a Lamborghini Aventador. Lining up alongside include a number of Gumball favorites - Baywatch legend David Hasselhoff, DJ pioneer deadmau5, Miami Heat superstar Jimmy Butler, rapper Bun B, MLB Hall of Famer Ken Griffey Jr, singer CeeLo Green & New Girl actor Lamorne Morris - with a host of superstar rookie Gumballers to be announced soon!
Social media and eSports stars will be joining automotive influencers DailyDrivenExotics, Shmee150 & Mr JWW to share the adventure through their YouTube, TikTok and Instagram channels to over 200m followers - making it easy to follow the action!
Gumball celebrations kick off in Toronto on Friday 27 May on Yonge-Dundas Square (YDS) with a free Gumball Concert for fans featuring Bun B, deadmau5 & special guests performing live!
David Hasselhoff will wave the start flag at midday on Saturday 28 May on YDS in the heart of Toronto to set drivers off on the first leg of their adventure towards Detroit and onto Indianapolis.
Over the following 6 days participants will attend the famous Indy 500 before heading south to Bardstown (30), Nashville (30), Talladega (31), Atlanta (31), Tampa (1) and Miami (1-2) - creating a festival of cars and music in each city.
During the evening in Nashville on Monday 30 May (Memorial Day) the annual Gumball 3000 Foundation (non-profit) fundraising event will take place at the National Museum of African American Music (NMAAM) - including a charity auction of Pop Culture and Sporting Memorabilia attended by Tony Hawk, hosted by Christie's and a live performance by Grammy winner CeeLo Green.