GreyOrange, the global leader in automated robotic fulfillment and inventory optimization software, today announced $110 million in comprehensive growth financing, a majority of which came from Mithril Capital Management and a distinguished group of current and new investors, along with separate financing provided by funds and accounts under management by BlackRock. The growth financing underscores GreyOrange’s technical leadership in a fundamental market shift to robot-enabled automated fulfillment solutions. GreyOrange reduces operating costs and expedites delivery for global retail industry leaders including Walmart, H&M, COS, Coupang and GXO Logistics. GreyOrange grew across new customers, applications and geographies while achieving over 170 percent gross retention in contracted revenue from existing customers in 2021.

The GreyOrange fulfillment platform, which integrates across every node in a retailer’s fulfillment network, provides adaptive learning and continuous process automation with high resiliency as well as an ecosystem for third-party software, robotics and hardware application development. The company’s GreyMatter software utilizes machine learning insights to orchestrate fulfillment operations for the most efficient movement of inventory in a fully integrated, end-to-end solution. GreyOrange solutions can be installed in as little as 12 weeks to rapidly transform fulfillment with minimal disruption to operations.

“GreyOrange is trusted by the biggest names in retail to help them do what they do best, better,” said Ajay Royan, Managing General Partner at Mithril Capital Management. “Demand for the GreyOrange omnichannel fulfillment platform continued to increase consistent with our high expectations as retailers come to terms with the immediate necessity of robotic automation in fulfillment. We are particularly excited about the expansion underway with GreyOrange’s SaaS applications, such as gStore, which deliver new and innovative supply chain solutions to discerning consumers across the GreyOrange customer base.”

“The leading brands and retailers we spoke with that use the GreyOrange platform to transform their fulfillment centers and enhance the work environment for their associates experienced substantial productivity improvements,” said Brad Pritchard, Managing Director and Head of Venture Lending at BlackRock Capital Group.