"Consumers around the world are not only becoming more comfortable with online and mobile purchases, they're becoming more demanding of retailers and coming to each transaction with higher expectations," said Brad Wiskirchen, Senior Vice President and General Manager of Kount. "Businesses understand that these consumers want a frictionless, personalized, and satisfying omnichannel experience at every touchpoint. But, with the rapid growth of e-commerce, criminal activity is also growing and businesses need the tools, data, and know-how to detect and prevent fraud."     

Data from the United Nations Conference on Trade Development indicates that the percentage of internet users who made purchases online increased from 53% in 2019 to 60% following the onset of the COVID-19 pandemic. These numbers are expected to grow, with research firms predicting that global e-commerce sales will exceed $5 trillion USD in 2022, and surpass $7 trillion USD by 2025. At the same time, worldwide e-commerce payment fraud is expected to exceed $200 billion by 2025. Kount's expanded global footprint has been designed in direct response to this growing need.