Known for disrupting the booming backyard chicken market with its sustainable insect-based pet food, Grubbly Farms has now announced its launch into the dog food market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. The snacks were soft-launched in March 2022 and have quickly amassed over 100 five-star reviews on the Grubbly Farms website. Vroomies are one of the first of its kind in the U.S. pet food market, which is trending to the use of alternative proteins in the future. 

Like Grubbly Farms’ other sustainable superfoods, Vroomies’ signature ingredient is dried black soldier fly grubs, an insect Grubbly’s founders first introduced to the backyard chicken market in 2016. While Grubbly began growing its own grubs in the early days, the company soon developed partnerships with sustainable farms in the US and around the globe. Grubs are an alternative animal-based protein that is healthy for pets and easy on the earth. They are packed with nutrients and sustainably grown with 90% fewer resources than conventional protein like beef. The grubs consume a diet of recycled fruits, vegetables and grains that would otherwise go to waste. Just one pound of dried grubs or Grubblies helps to divert 10 pounds of food waste that would otherwise end up in a landfill. Unlike traditional sources of meat, grubs are a novel protein to which dogs have not developed allergies, which is ideal for pets with food sensitivities, and they offer 35% more protein than steak.