On the heels of being recognized with a local “Best Of Gwinnett” business award and realizing the biggest revenue-generating months in the history of the company, Metro Atlanta-based The Edge Agency is proud to mark another major milestone. Having recently released its first e-book – penned by company founders, Alex Radford and Lauren Tatum – the women-owned, omni-channel branding firm has landed a 2022 Award of Excellence from the Academy of Interactive & Visual Arts’ (AIVA) Communicator Awards. Titled Unconventional Entrepreneurship, the e-book was the focus of the branded content category in the leading creative awards program honoring the excellence of marketing and communications professionals around the globe.

The 28th Annual Communicator Awards received over 4,000 entries from ad agencies, digital agencies, production firms,

in-house creative professionals, graphic designers, design firms, and public relations firms. Winners are hand-selected by the AIVA, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations like Amazon, Conde Nast, Disney, ESPN, GE Digital, IBM, Nextdoor, Spotify, Time, Inc., the Wall Street Journal/Dow Jones, and Wired, among others. Nominees are judged on the quality of their creative work and scored on a 100-point scale. Recipients of the Excellence distinction have achieved a score of 90 or above.

“It’s an incredible honor for The Edge Agency to be recognized with a 2022 Award of Excellence and we are grateful to the AIVA for providing this forum,” said Radford. “Not only was this our first e-book, but it is the first time we’ve submitted our work for such a prestigious industry award. Unconventional Entrepreneurship shares our own unconventional journey from start-up to success while offering invaluable tips for burgeoning entrepreneurs, as well as established company leaders looking to scale to the next level. Ever since our launch in 2017, we’ve worked tirelessly to offer something of value to the companies we serve. From live branding presentations and one-on-one consulting to webinars and team training sessions, we’ve found that education is in high demand. One of the key ways we have grown our business is by educating business owners about the value of branding. We are so proud of the fact that company leaders can learn from our experiences, then implement and benefit from those lessons in their own companies.”