Today, Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, an immersive training program for dealership and corporate employees to both deepen knowledge of electric vehicles and create unprecedented pride for Mercedes-EQ, the new sub-brand of electric vehicles. The program is hosted in Alabama and will provide a three-day training session designed to energize, educate, and electrify Mercedes-Benz team members nationwide.

"Transformation is happening right now at Mercedes-Benz in the U.S.," said Dimitris Psillakis, President and CEO, MBUSA. "To help accelerate our path, we need to ensure that our people are well equipped to bring this vision to life. We hope that everyone who goes through our EQ-Experience will leave feeling fully committed and excited about being part of our journey to become the world’s most desired electric luxury brand."

Mercedes-Benz aims to be a leader in both electric driving and vehicle software. To facilitate this development, the Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on this Electric transformation in the U.S., this program will ensure that Mercedes-Benz dealerships are equipped with a deeper understanding of both Mercedes-Benz strategies and sustainability commitments, and will further build enthusiasm about brand values and culture throughout the network.

"The Mercedes EQ experience is a fully immersive learning event designed to leave participants not only energized about our brand’s electric future, but also confident explaining the benefits and technology to our EV customers - both present and future," said Lisa Rosenfeld, General Manager of Mercedes-Benz Academy, MBUSA. "We are thrilled to invite our teammates to Alabama as we embark on an all-new, all electric learning experience."