The managing principals of Peachtree Hotel Group announced today that they have formed Peachtree Group ("Peachtree"). This new company will manage and control its multi-billion-dollar investment portfolio and direct investment strategies across its distinct operating and real estate divisions, including hospitality, commercial lending, residential development and capital markets.

"The expanded breadth of investment types we are undertaking warranted the formation of Peachtree Group without Hotel in the moniker," said Greg Friedman, Peachtree's CEO and managing principal. "This transformative structure provides a significant opportunity to unlock the full potential of our integrated real estate investment platform that has served us well in the hospitality sector to expand into other real estate sectors and businesses."

Peachtree is the asset, investment and portfolio manager for more than $6.0 billion of combined asset value, which has been deployed by its portfolio of operating companies that source all its equity and debt investments and service the assets. The company will also oversee all its strategic partnerships.

Peachtree will be led by its managing principals, Friedman and Jatin Desai, serving as CFO. Peachtree's operating companies will continue to be led by their current executives.