The nation's newest premier music and culture festival, The Big Homecoming (TBH), will kick off Phase II of its programming with The 365 Impact Tour. The event is the continuation of The Big Homecoming, which launched in Atlanta during Juneteenth weekend with the mission of authentically celebrating the culture of Historically Black Colleges and Universities (HBCUs).

The 365 Impact Tour will introduce dynamic activations at multiple HBCUs throughout the year. Day one partners, including Walmart ( NYSE:WMT), Wells Fargo ( NYSE: WFC), and Allstate ( NYSE: ALL) pledged a sustaining commitment to the initiative with a goal of preserving the legacy of Black excellence through HBCU education and community.

365 Impact's first stop takes place September 13, 2022 at North Carolina A&T University. The activation will be hosted by actor and singer Reed Shannon and feature the Walmart "Makers Studio" with special guest appearances by Grammy Award-winning artist Jermaine Dupri. 365 Impact has also engaged Florida A&M University, Jackson State University, Virginia State University, Jarvis Christian University, Clark Atlanta University, Howard University, and North Carolina Central University as official collegiate partners.

"The Big Homecoming was created to be more than an annual festival. It's truly a comprehensive experience that embraces the Culture and offers hands-on opportunities for students to thrive," said Diallo Washington, creative director, The Big Homecoming Festival and 365 Impact Tour. "The 365 Impact Tour will have a sustaining presence that educates, inspires and engages HBCU students, faculty and staff throughout the entire year."