The board of directors of the Cartersville-Bartow County Convention and Visitors Bureau has named Steven Schumacher, an experienced destination marketing professional, as the new president of the organization. Schumacher replaced the organization’s long-time leader, Ellen Archer, who retired earlier this month. The Chason Group was retained by the convention and visitors bureau to lead the executive search. The announcement was made by Adena Harper, chair of the search committee and Karl Lutjens, chair of the board.

“The board is excited to have Steven join the convention and visitors bureau team of professionals,” according to Harper. “I believe he brings with him the experience and knowledge to move the promotion of tourism to a new level in Bartow County. Tourism is back across the country and Steven is going to play a key role in keeping our community ‘top of mind’ for groups and families.” Schumacher was serving as senior sales manager for Atlanta Marriott Perimeter Center in Dunwoody, Georgia. From 2016 through 2021, he held the director of sales position with Discover Dunwoody, the destination marketing organization for the city. Also, Schumacher was interim executive director of the organization from March 2020 until August 2021.

“I am extremely excited about the opportunity to become a part of this group,” said Schumacher. “The foundation that has been established over the years by Ellen Archer is strong and I look forward to building upon those relationships with the venue partners and community. Cartersville and Bartow County are recognized throughout the southeast for its tourism destinations whether it be natural beauty, five-star accommodations, or sports complexes.”