Berkshire Hathaway HomeServices Georgia Properties, one of the largest and most successful real estate organizations in the country, recently announced Lori Lane, formerly Georgia Properties Senior Vice President of the New Homes Division, Luxury and Corporate Marketing, is now President of Georgia Properties’ New Homes Division and Executive Strategist, Luxury Collection and Global Living. Berkshire Hathaway HomeServices Georgia Properties is a full-service brokerage with 29 office locations throughout Georgia and more than 1,600 sales associates. Lane joined the company in 2006 and has led the company to win a historic and unprecedented number of awards for new home construction and luxury as she grew market share in both sectors.

"I couldn’t be prouder to see Lori take on this expanded role within our New Homes Division and ascend to Executive Strategist for Luxury Collection and Global Living," said Dan Forsman, Georgia Properties Chairman. "She has been instrumental to the increased recognition, growth and reputation of our New Homes Division and Luxury Collection marketing, and now she can be even more involved with our builders, new home communities and strategic vision for success."

Lane has built and runs the highly successful New Homes Division. Her many clients are some of the most respected builders and developers across Greater Atlanta. She also acts as Managing Broker overseeing the on-site sales and management teams for each community and the marketing. Over the years, Lori and her team have created award-winning strategies for the marketing and selling of new construction and have won hundreds of awards for their clients, marketing and sales achievements.