Today, Heyday announced that its second Atlanta shop, located in the Midtown Promenade off Monroe Drive, will open to the public on Thursday, Nov. 17. Heyday officially made its Atlanta debut in August of this year with the opening of its Perimeter location, and the brand is continuing expansion throughout the city. In Q1 of 2023, Heyday is expected to open its third Atlanta location in the popular Krog District, home to Krog Street Market, Atlanta Stove Works, and SPX Alley, and adjacent to the BeltLine Eastside Trail.

Heyday is a facial studio that aims for its services to become a part of customers’ monthly skincare routines and offers a much different experience from most spas and salons. Patrons don’t have to worry about swapping out their clothes for stuffy robes or staying silent to avoid disrupting a quiet atmosphere. Instead, Heyday offers an experience that’s luxurious enough to leave you feeling pampered and refreshed without the time or hassle of a full spa day. Heyday has reformulated the facial experience to one that features music and a casual-cool ambiance built for convenience and conversation. From the personable, highly trained estheticians who perform a complete skincare analysis and recommend the best products for each customer, to the 50-minute customized facial experience and retail shop stocked with products from top-of-the-line brands, Heyday easily sets itself apart from other facial studios.

“In the short time that we’ve been in the market, we’re already turning Atlantans into Heyday diehards because of our differentiated experience,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners. “With the opening of our Midtown location in November and our Krog District location early next year, we’re hoping access and convenience helps potential guests realize skincare is not an indulgence but more so a regular self-care necessity due to stress, environmental toxins and other day-to-day influences.”