Zoo Atlanta and Morrison are proud to announce that Morrison has been selected as the Agency of Record after a thorough RFP process. Together they will work to further Zoo Atlanta's mission to save wildlife and their habitats through conservation, research, education, and engaging experiences.

Zoo Atlanta has been part of the fabric of the Atlanta community since 1889 – in fact, it is the oldest cultural destination in the city. Likewise, Morrison is the oldest independent agency in Atlanta. This partnership brings together two iconic names for a common cause.

"We are thrilled to be working with Zoo Atlanta on this important initiative," said Amanda Forgione, CEO of Morrison. "It's an honor for us to work with an organization that has played such an integral role in our city for over 130 years. We are eager to help drive awareness of programs while increasing attendance, memberships, and event engagement."

Zoo Atlanta President & CEO Raymond B. King shared his enthusiasm about their new partnership as well: "We are excited about this opportunity to work with Morrison and leverage their expertise as we look to create innovative ways to engage our guests and share our message of wildlife preservation even further," he said. "Morrison understood our goals from the start and presented us with creative solutions that we can't wait to execute."

Morrison will provide creative services across multiple channels, including traditional media placement and digital campaigns, social media support, and more. In addition, they will also provide strategic consulting services on other initiatives related to increasing attendance at Zoo Atlanta's events while driving revenue growth throughout its membership program.

The team at Morrison looks forward to helping Zoo Atlanta exceed its goals while continuing their mission of saving wildlife worldwide.