The Mall at Stonecrest’s New Anchor, Priví, Completes Phase II

Staff Report

Tuesday, May 16th, 2023

The future of The Mall at Stonecrest just took a turn for the better. Developers of the east Atlanta shopping and entertainment complex recently announced the completion of Phase II renovations at Priví, a 143,000-square-foot lifestyle adaptive reuse of the former Sears department store. The $4.2 million investment adds several creative industry and wellness tenants, including Baldwin’s Literary Social Bookstore, Priví Art Gallery, The Exposure Hub co-working space, 101 TKO Radio, Priví Event Center, 3 Degrees Infrared Sauna Studio, Picasso’s Splat Room, The Lion’s Cage MMA & Fitness Gym, and Garden Life Juice Bar. The nine new tenants will join Phase I anchor SeaQuest on the mall’s lower level.

"By carefully curating the tenant mix and shaping the built environment, we’re diversifying what The Mall at Stonecrest offers by providing in-town amenities within our suburban framework," said Vaughn Irons, principal of Stonecrest Resorts, the developer of the project. "New and previous visitors will be pleasantly surprised by what they discover at Priví; we are adding components that will create an elevated experience for our guests and become a place people will visit several times a week for much more than just shopping."

Starting the Next Phase: A Foodie Paradise and Cultural Tourism

Area residents and visitors alike will soon see new food and beverage options. Dallas-based Bay Mountain Capital recently provided an additional $8.3 million in financing that will continue the momentum of Priví, including building the new chef-driven food hall on the second level. "We’re excited to assist with financing the repositioning of a suburban mall into a lifestyle center," said Rachel Jones, manager of commercial investments at Bay Mountain Capital. "Stonecrest Resorts’ experience and business plan provided us full confidence that this project would be a great success."