Primrose Schools received the highest honor as the winner of two Gold Stevie® Awards, one for PR Campaign of the Year in the Diversity, Equity and Inclusion category and another for Marketing Campaign of the Year in the Education and Training category in the 21st Annual American Business Awards®. From the team members at the Primrose National Support Center and the franchise owners for each individual school who are passionate about delivering a high-quality early learning experience to the teachers and school leadership who go above and beyond, this recognition represents Primrose's commitment to service excellence for more than 40 years.

Primrose Schools won the Gold PR Campaign of the Year award for establishing and executing the inaugural National Day of Belongingness on September 29 to help children feel included and nurture respect, kindness and understanding from an early age through books, at-home activities and other resources.

The Gold Stevie for Marketing Campaign of the Year is in recognition of its integrated marketing campaign created to promote Primrose's first Ready, Set, Robotics! challenge and STEM-based curriculum, which is modeled after the design thinking process of major engineering universities and enables young students to engage with an interactive robot named Dash through coding, mazes and special missions.

"We are committed to continued innovation in each area of the Primrose system as we continue to provide a premium education experience to children and families across America," said Tim Roush, Chief Marketing Officer of Primrose Schools. "I want to congratulate our franchise owners and the entire marketing team on this incredible honor."

More than 230 professionals worldwide participated in the judging process to select this year's Stevie Award winners. 

Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA.