Seniors Helping Seniors® in-home care services, a franchisor with 125 franchise partners and 260 territories nationwide, has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, Dr. Priscilla and Prince Biney are bringing Seniors Helping Seniors® to Lilburn this Summer, to serve Lilburn, Stone Mountain and surrounding communities.

Although the Bineys both came from different professional backgrounds, Priscilla being an internal medicine physician and Prince an accountant in the banking and finance industry, they were drawn to the franchise’s business model and its potential to help the senior community in an impactful way.

“I’ve met a lot of people who I believe will be able to benefit from the type of service that Seniors Helping Seniors® offers,” Priscilla said. “This brand helps make seniors feel like they are part of a community and aren’t someone who is just being taken care of. The Seniors Helping Seniors® model of care provides emotional support and connection for seniors, which is just as important as medical treatment.”

As the demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care, Seniors Helping Seniors® services is entering the market in Lilburn with its unique care services and approach to caregiver-client matching.

In 2022, the brand built relationships with 33 new franchise owners, which equated to 73 new territories granted. Seniors Helping Seniors® system had a significant increase in the number of clients that they serve across the country.

The Seniors Helping Seniors® franchise stands out from other brands in the elder care space in part through its commitment to hiring senior caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers.