Atlantans are Biggest Fans of True Crime Content

Tuesday, August 1st, 2023

A new study has found that Atlantans are the biggest true crime aficionados in the country. We are cracking open the case on America's insatiable appetite for true crime. My team at Vivint surveyed 1,002 dedicated fans, analyzed Google search trends, and explored FBI data to uncover captivating insights:

  • Atlantans have searched “true crime” 1,015 times per 100,000 residents, making them No. 1 in the country.

  • “Inventing Anna” was the most searched-for true crime content in Atlanta.

  • “When They See Us” had the highest search volume in Atlanta compared to the national average.

  • True crime fans devote an astonishing 3.8 hours per week to consuming content.

True crime and safety

True crime stories are soaring in popularity, with new podcasts and documentaries published almost daily. From first-hand victim accounts and conversations with murderers to movies and television adaptations of major criminal court cases, unspeakable acts of violence, fraud, and theft are laid bare in chilling detail. But, given its intensity and often violent content, how is the high consumption of true crime content affecting viewers?

To discover the answer, we surveyed 1,002 true crime fans, analyzed Google search trends, and explored data from the FBI’s National Incident-Based Reporting System (NIBRS). In this guide, we’ll uncover the motivation and consumption habits of true crime fans and explore the relationship between true crime entertainment and real-life criminal offenses in American communities.

Why true crime?

True crime is content produced about real crimes involving real people. Despite its graphic nature and mature content, true crime grasps the attention of people of all ages. Let’s examine why people consume this content and how it affects them.

For the full report click here.