Furthering its commitment to fostering leadership growth, award-winning hospitality design firm Hirsch Bedner Associates (HBA) has promoted Brian Schaer from Senior Project Designer to Associate in Atlanta.

“Brian has made tremendous contributions in his career at HBA to date, from design creativity and project management to cultivating client relationships and the development of our talented team of designers,” said HBA Americas President Meghann Day. “It is an honor to see Brian rise as a senior leader. His achievements and ongoing dedication to quality and excellence will continue to benefit our clients as well as HBA Americas for years to come.”

Schaer has spent the majority of his 24-plus-year design career immersed in the world of luxury design, working with many of the industry’s most esteemed brands, operators and clients. With a primary passion for food & beverage design, Schaer transforms metaphysical ideas into functional, culinary-centric experiences with creative vision, contextual sensitivity, and a sense of sophisticated playfulness. His projects range in complexity and scale from extravagant, sculptural champagne bars to the humblest café where luxury is in the details.

An adaptable designer, Schaer’s experience also encompasses hotels, resorts, country clubs and, most recently, the multifamily sector. In his Associate role, Schaer is a driving force behind big-picture vision while mentoring young design professionals and remaining actively involved in every stage of the design process. His project history includes Fairmont Baku, Flame Towers in Azerbaijan; The St. Regis Abu Dhabi; and the former BLT Prime by David Burke in Washington, D.C. Among Schaer’s current projects are Modera Parkside in Atlanta and Modera McGavock in Nashville, Tenn., both luxury mixed-use apartment communities by Mill Creek Residential.