Hope-Beckham Inc. has changed its name to Hope Beckham Espinosa, adding co-owner Gina Espinosa-Meltzer as a named partner. 

 Espinosa, who joined the firm two years ago with the merger of GPR Global into Hope-Beckham, also becomes chief executive officer of the Buckhead-based company.  

Bob Hope, a legend in the Atlanta public relations industry, becomes chairman and co-founder of the firm he started with the late Paul Beckham in 1994. 

“Gina has added new expertise and leadership since she succeeded Paul as my partner two years ago,” said Hope. “We’ll continue to work together to grow the company, and make further inroads into the fast-growing Hispanic market, over the next few years.” 

In 2022, Espinosa-Meltzer was named one of the 50 Most Influential Hispanics in Georgia by the Georgia Hispanic Chamber of Commerce. 

“Many Atlanta companies are just beginning to notice the remarkable growth of the Hispanic market in Atlanta and across the U.S.,” said Espinosa-Meltzer. “I look forward to helping the company communicate and connect with Hispanic consumers and businesses, as well as doing all the great work we’ve always done in the general market.” 

The firm’s client list includes Google, Norfolk Southern, Greenberg Traurig, MAP International the Latin American Association, the Hispanic mental health nonprofit Ser Familia, the 100 Black Men of Atlanta, Hispanic-owned parking giant Park Place, to name a few.