Blue River Lifestyle Communities Announces First Community

Staff Report

Tuesday, September 5th, 2023

Blue River Lifestyle Communities announces its first for-sale project, Mayfair on Main, situated at the prime location of Main Street and Roswell Street in Alpharetta. This exciting development marks the inauguration of Blue River Lifestyle Communities, a division of Blue River Development focused on creating high-end, walkable lifestyle communities with single-family homes for sale.

Casey Hill, who recently joined Blue River Lifestyle Communities as CEO and building partner, will oversee vertical construction at Mayfair on Main. With a storied career that includes 31 years at Pulte Group and leadership roles at Cal Atlantic and Lennar, Hill brings unparalleled expertise and vision to the team. His presence adds a strong personal brand to the development, promising quality and luxury.

"Mayfair on Main embodies our commitment to creating sophisticated living experiences tailored to the lifestyle buyer," said Casey Hill. "With its exceptional location, residents can walk to experience the best of Alpharetta, just steps from their front door."

Mayfair on Main is an intimate community comprised of 24 homes, including 11 townhomes and 13 single-family detached homes. Homes are priced from $1.3 million. Designed for the affluent buyer, homes feature well-appointed luxury interiors, four-story roof decks set up for entertaining, and eye-catching elevations that meet the discerning tastes of the modern homeowner.

The community's walkable access to downtown Alpharetta is a benefit. Just across the street from Maxwell, residents will enjoy Fairway Social, Rena’s Italian Fishery & Grill, July Moon Bakery, City Eats Kitchen, and much more, providing abundant entertainment and leisure options.

Downtown Alpharetta is a destination location offering residents and visitors a space to gather and discover unique boutiques, specialty stores, delicious dining and various health and fitness opportunities. From enjoying live music to grabbing coffee with friends, downtown Alpharetta offers residents unmatched vibrancy and southern charm. In addition, the downtown district hosts multiple monthly and annual events, including trivia nights, live karaoke, Sip & Shop Saturdays, farmers markets and art shows in the park.

"We are not just building homes; we are crafting a lifestyle," said Brad Cooper, Managing Principal of Blue River Development. "Mayfair on Main, along with three more deals in the immediate vicinity, signifies our commitment to delivering on this promise and setting a new standard in residential living."

"By expanding our services to include residential communities, we can offer quality family homes to meet the needs and exceed the expectations of our future homeowners," said Michael Cooper, Managing Principal of Blue River Development. "We look forward to building beautiful homes and creating welcoming communities for families in the Southeast."