As National Skin Care Awareness Month takes the spotlight this September, leading premium, functional alkaline water brand, Jovē, announced its latest retail expansion in partnership with The Fresh Market. Available in its one-liter format, Jovē can be found in 160 Fresh Market stores across the Southeast, Northeast, and Midwest regions.

This new expansion aligns perfectly with the theme of skincare awareness, highlighting the essential role that hydration plays in maintaining healthy skin. This expansion also introduces Jovē's debut in the Mid-South and Midwest regions, further solidifying its commitment to providing premium hydration solutions to a broader audience.

Staying hydrated is a foundational pillar of skin health and adequate water intake supports skin hydration and overall well-being. Those who consistently consume Jovē premium alkaline water often report experiencing a more vibrant, youthful complexion—a pivotal benefit worth embracing. Beyond its aesthetic advantages, alkaline water also aids the body in achieving optimal levels of hydration and rejuvenation. Jovē's pioneering ACH Technology® (Advanced Cellular Hydration) ensures that its water deeply hydrates both the skin and cellular levels. With

Since launching on Amazon in July 2020, Jovē has quickly expanded to nearly 2000 stores, including major retailers like Publix, The Giant Company, Kroger, Earth Fare, Lowes Foods, and Giant Landover. The subsequent retail expansion and strategic partnerships have cemented Jovē's position as a trailblazing player in the wellness functional beverage sector.

Excitement continues to build around Jovē, as the brand recently unveiled its collaboration with celebrity ambassadors, actor Samuel Arnold of Emily in Paris and professional boxer Seneisa Estrada. This strategic partnership offers a unique avenue for Jovē to amplify its brand messaging and connect with individuals who resonate with the concept of Deep Hydration® for diverse lifestyle