Laura Knebusch, senior vice president of CPG Marketing and Consumer Experience at Georgia-Pacific, has been recognized for her exceptional contributions to the marketing world by being named one of Brand Innovators' Top 100 Women in Marketing. This recognition highlights her outstanding leadership, innovative strategies, and the transformative impact she has had on Georgia-Pacific's consumer brands including Angel Soft^®, Brawny^®, Dixie^®, Quilted Northern^®, Sparkle^® and Vanity Fair^®.

Knebusch is a seasoned marketing leader known for her bold approach to challenging industry giants, especially in the face of unprecedented market volatility brought about by the COVID-19 pandemic. Knebusch's consumer centric strategies are focused on bringing brands to life in creative and impactful ways, enabled by data and technology. 

Under her leadership, Georgia-Pacific's brands have achieved significant success, with four of the six brands growing their brand equity post-pandemic.

“Laura has brought a very disciplined approach to our marketing efforts since taking on this role,” said Fernando Gonzalez, president of the CPG Dixie business.  “She has built a capability that truly understands our consumer and has played a pivotal role in Georgia-Pacific's brands transformation into formidable challengers in the bath tissue, paper towel, napkin, disposable plates and cups industry.”  

Most notably, Knebusch led the development of a data-driven marketing capability, seamlessly combining traditional capabilities with consumer affairs, social technology, and analytics.  This focus has allowed the company to bring marketing mix modeling in-house, saving both time and money. With this information, brand teams can focus on addressing changing consumer needs and launching creative campaigns that establish emotional connections with target consumers while effectively conveying product benefits.

This well-deserved recognition by Brand Innovators is a testament to her outstanding contributions and impact on Georgia-Pacific's continued success.