Midtown Atlanta residents and visitors rejoice! Krispy Kreme and Shaquille O’Neal today announced Oct. 10 as the grand opening of their all-new 4,000-square-foot shop on the site of the brand’s historic Ponce de Leon location.

Immediately after the original shop was destroyed by arson in 2021, O’Neal proclaimed, “We’ll bounce back better than ever.”

“We made a promise to the Ponce community and all of Atlanta and we’re delivering on it,” said Dave Skena, Krispy Kreme Global Chief Brand Officer. “Everyone has been so supportive during our bounce-back process and we’re thrilled to turn on the Hot Light. Our longstanding presence in Ponce is core to the community. Beginning Oct. 10, delicious, fresh Krispy Kreme doughnuts and all the happiness that comes with enjoying and sharing them will be back.”

The Hot Light theater shop employs more than 70 Krispy Kreme team members who will serve the brand’sclassic menu, including hot Original Glazed® doughnuts fresh off the line, as well as limited-time offerings. Guests can purchase doughnuts in-shop, via drive-thru or by ordering doughnuts online or through the Krispy Kreme app for pick-up or delivery. The shop will be open seven days a week: Sunday through Thursday, 6 a.m. to 10 p.m., and Friday and Saturday, 6 a.m. to 11 p.m.

The new shop strikes a sweet balance between modernization and honoring its historical significance, including a custom mural and plaque, and a refurbishment of the iconic Krispy Kreme heritage sign that dates back to the 1960s. The shop’s design allows for an abundance of natural light, a cheery and bright dining room, an enhanced doughnut theater experience, and a drive-thru.

Throughout grand opening week, Krispy Kreme will randomly award 10 dozen lucky guests a Celebration Ticket worth a dozen free Original Glazed doughnuts every month for a year.