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Atlanta Business Seeks to Transform Student-Athletes' Branding and Income Potential

Staff Report From Georgia CEO

Friday, May 3rd, 2024

In 2021, student-athletes were finally allowed to get paid for their name, image and likeness, also known as NIL. This came after years of the NCAA earning billions while athletes had to go pro to profit from their talent.

Three years later, NIL continues to shake up the sports world, with some athletes making millions.

Read More at WABE.