Belize Becomes "Official Caribbean Tourism Partner of Atlanta United"

Staff Report From Georgia CEO

Friday, May 17th, 2024

The Belize Tourism Board (BTB) proudly announces its official partnership with Atlanta United, one of Major League Soccer's most iconic clubs. The strategic alliance marks a significant milestone in promoting Belize as a premier travel destination and underscores the country's commitment to fostering meaningful connections with global communities.

As the "Official Caribbean Tourism Partner of Atlanta United," Belize is poised to showcase its breathtaking landscapes, vibrant culture and unparalleled hospitality to the passionate fanbase of Atlanta United and the broader Atlanta community. From special sweepstakes opportunities to integrating the brand into the team's home at Mercedes-Benz Stadium, the partnership is one fans should look forward to.

"We are thrilled to join forces with Atlanta United in this exciting venture," said Hon. Anthony Mahler, Belize's Minister of Tourism and Diaspora Relations. "Atlanta holds an important direct flight market for us and this partnership represents a dynamic opportunity to spotlight Belize's diverse offerings to a vast audience, leveraging the shared values of community, adventure, and inclusivity. Not only will this collaboration boost awareness in Atlanta and within the Atlanta United community, but it will also enhance our visibility among fans that tune in to the games on TV and MLS Season Pass."

For Atlanta United, the collaboration opens doors to immersive experiences and unique promotional opportunities featuring Belize that will deepen engagement with players, staff, and fans alike.

"We are excited to announce our partnership with the Belize Tourism Board," said Atlanta United President and CEO Garth Lagerwey. "This partnership represents our commitment to connecting with our diverse fanbase while exploring new opportunities for collaboration and engagement."

The partnership covers the 2024-25 season and provides Belize with exposure via both digital and in-stadium elements, including signage, video, on-site activations, and more. In addition, Atlanta United will share the exciting partnership directly with their fans through email and various social media accounts. One of the biggest highlights of the partnership will be a "Grab Life" Sweepstakes offering Atlanta United fans the chance to win an all-inclusive trip for two to Belize. To ensure the announcement isn't missed, be sure to sign up for Atlanta United's Newsletter and follow both partners on social media: Belize Instagram, Atlanta United Instagram, Atlanta United Facebook.

As one of Central America's most biodiverse countries, Belizeis home to the largest Barrier Reef in the Northern and Western Hemispheres, indigenous cultures, mystical Maya caves, pristine Caribbean waters, wondrous aquatic habitats, lush tropical jungles, wildlife reserves, and cascading flora and fauna. Belize is the only English-speaking country in the region where the U.S. dollar is widely accepted making it an ideal vacation destination where numerous adventures are waiting to be had. With Atlanta serving as a popular direct flight market to Belize, the partnership is expected to further amplify the country's visibility and attract a growing number of visitors eager to explore its wonders.

To learn more, visit travelbelize.org.