SEV, the Rapidly Expanding Medspa Brand Secures Lease for Latest Location in Alpharetta

Staff Report From Georgia CEO

Wednesday, May 22nd, 2024

SEV, the celebrity-backed spa experience brand that provides top of the line machine technology and service for laser hair removal, injectables, body contouring and other aesthetic services, has recently finalized the lease signing of its latest spa in Alpharetta. This expansion is part of SEV's ambitious plan to enhance its national presence, aiming to double in size and cross the 50 unit mark by the end of the year.

Founded in 2010 by Sevana Petrosian, SEV started as a small venture in the back of a hair salon in Glendale, California. With a vision to offer an upscale experience at a transparently affordable price, SEV has quickly become a go-to hotspot for celebrities from Beverly Hills and West Hollywood seeking high-quality, compassionate care in laser aesthetics. 

“I am thrilled to announce the latest addition to the SEV family with the signing of our lease for a new location in Alpharetta. When I started SEV, I noticed that all med spas were owned by men, which motivated me to design a space specifically for women - a place that exudes warmth and comfort, more akin to a cozy home than a clinical setting," said Petrosian. "At every SEV location, we prioritize comfort and convenience, especially for treatments that may feel sensitive or personal. Our goal is to deliver unparalleled service in our thoughtfully curated spaces, offering a luxurious yet accessible experience for each and every client.

The Alpharetta spa will be located at 970 North Point Drive, near the Tap Out Fitness 24/7. This store will be the 2nd location in Georgia.

The med spa will launch with laser hair removal services, and plans to roll out additional services soon after, including injectable procedures and advanced skin and body treatments. Each location reflects an ethos of comfort, elevated ambiance and inclusivity, Petrosian says, ensuring a memorable and empowering experience for every client.

"Our brand philosophy is rooted in providing an upscale yet accessible experience," said Arno Avasapian, CMO of SEV Laser. "We've always prioritized a welcoming atmosphere over the clinical feel of traditional med spas. This approach, combined with our state-of-the-art technology and exceptional customer service, sets us apart."

And SEV's reputation for excellence has not gone unnoticed. The West Hollywood-based brand enjoys significant celebrity backing, including endorsements from figures like the Kardashian-Jenners, Eva Longoria, Chrissy Teigan and Rita Ora. 

"Our celebrity clientele came completely naturally,” said Petrosian. “These were just people who were drawn to our high standards of service and discretion. We’re very humbled that they trust us with such a personal experience.”

Looking ahead, Petrosian says her primary goal is to create a sanctuary where all individuals can feel beautiful and comfortable in their own skin.

“It is crucial for me to provide a supportive environment,” Petrosian said. “My aim is not just to offer treatments, but to be an ally in each client’s journey, fostering comfort and confidence. This commitment to inclusivity and support is a core value of our brand, and we plan to further this mission through upcoming campaigns." 

With the recent lease signing of the new location in Alpharetta, SEV continues its mission to expand across the U.S., providing comprehensive aesthetic treatments to a broader audience. 

"We are not just expanding our footprint — we are bringing a whole new lifestyle to markets across the country," said Avasapian. "Our goal is to be a one-stop destination for all aesthetic needs, from laser treatments to injectables and other skin care services ." 

Experience the SEV difference and discover why the brand is a leader in the aesthetic treatment industry. For more information about SEV and its services visit or follow us on social media on Instagram, TikTok,YouTube, X, Pinterest.